Teamwork


There is an old saying that two are better than one. That applies to marketing channels, too. Combining channels reinforces the message, keeps you top of mind, and amplifies results. 

Let's look at five best practices from the field.

1. Just do it. New to multi-channel marketing? Try a simple one-two punch. Combine direct mail and email. Or direct mail with mobile video via QR Code. Add social media sharing buttons to your blog posts and e-newsletters. These are simple first steps that anyone can do. You can add other components over time.

2. Know the strengths and weaknesses of each channel. Marketing channels are not interchangeable. Each has strengths and weaknesses, so know the pros and cons of each one. Match each channel to the appropriate stage of the campaign.

3. Know your donors' channel preferences. For some campaigns, you may want to use multiple channels to reach the same recipient at different times and in different ways. Other times, you may want to communicate primarily or initially through their preferred channel(s). For example, if you offer an organization newsletter, don't just assume everyone wants either the print version or email version and send everyone the same thing. Ask which channel they prefer, then honor their request.

4. Use social and mobile channels to reinforce print. Print should be the bedrock of any long-term marketing strategy, and social and mobile channels are two of the most powerful ways to boost its effects. For example, when Stage Stores sought to leverage the back-to-school shopping season, it used short codes. The ad campaign ran both in-store and online and prompted shoppers to text a code for a chance to win a new car or instant prizes. While opting in, customers were able to indicate the channel (SMS, voice, or email) and the type of offers they preferred to receive. This paved the way for more relevant communications that honored their customers' preferences in the future.

5. Break down the silos. Silos exist in donor acquisition, prospecting, IT, gift processing, and donor services, among others. When you think multi-channel, start thinking about integrating non-giving information such as social media usage, channel preference, and web activity. This can seem overwhelming, so start small - one component at a time.

Multi-channel marketing doesn't have to be hard. You just have to start somewhere. Need help?  Give us a call. That's why we're here.


Comments

Got something to say? Join the discussion »
    Posted @ 1/13/2017 2:24 AM by replau
    replau's avatar

    Watch to steel to create Montre rolex replique the case, sleek breitling replique montre sleek, rolex replica watches equipped with a quartz movement. Watch silver dial display time, the middle of the sword-type pointer, the outer edge of the strip and the Roman numerals Swiss replica watches time scale; dial three position with date display window. Watch with a steel to create the chain strap, exceptionally fine.

    Posted @ 2/10/2017 9:14 AM by audemars piguet Replicas
    audemars piguet Replicas's avatar

    the new watch for the handmade jewelry products, with a special certificate Audemars piguet replique and Silvia Venturini Fendi (Silvia. Venturi Fendi) personally thank you. Dial made of mother of pearl, surrounded by a wide circle around the oval and round Audemars piguet replique sapphire, with 3 diamonds as the time scale, while the dial is also set in a circle of diamonds. 12 o'clock position with the brand logo FENDI logo, audemars piguet replica highlighting the long tradition of FENDI and unique personality, blue or pink satin leather strap on the pin buckle also has the logo. The origins of the brand originated in Rome were audemars piguet Replicas also augmented by Glamy.

leave a reply

 [Quick Submit with Ctrl+Enter]

Remember my details
Notify me of followup comments via e-mail

  1. Re: WOW Your Donors Using These Five Keys to a Great Retail Shopping Experience

    Designed for, and originally only sold to replicas breitling pilots (which is the case of the owner of...

    -- replique montre

  2. Re: Happy Holidays from M3 Toolbox Marketing for Nonprofits

    Equipped with Nomos independent research and development of the tenth breitling replica movement: a new...

    -- caim

  3. Re: Happy New Year 2015 from M3Toolbox Marketing for Nonprofits

    Modern interpretation of the Kam Kam Nomos Ludwig neomatik champagner goedkope horloges watch,Sub-dial...

    -- goedkope horloges

  4. Re: Teamwork

    the new watch for the handmade jewelry products, with a special certificate Audemars piguet replique...

    -- audemars piguet Replicas

  5. Re: Teamwork

    Watch to steel to create Montre rolex replique the case, sleek breitling replique montre sleek, rolex...

    -- replau

  6. Re: Inside “the Best of the Best”

    Through the new Cartier replica RM68-01KongoTourbillon watch at the end of the table, you can see the...

    -- asirand

  7. Re: Data Mining Demystified

    I just recently tag heuer replicas in the past, I have described in detail this year some of the new...

    -- funsd

  8. Re: Putting 1:1 Printing to Work

    Silver-plated dial with silver-plated timing disk and blue Air max baratas pointer / embedded time scale...

    -- meritali

  9. Re: WOW Your Donors Using These Five Keys to a Great Retail Shopping Experience

    To celebrate the Tokyo Ginza boutique reinstall the opening Lange launched repliche orologi two Auburn...

    -- murferry

  10. Re: Unusual Twists on Nonprofit Fundraising

    The new Grande Classique de Longines,rolex replica rose pink, serene blue, pure white soft pink color...

    -- dsomcom