Direct Mail Bloopers


When it comes to successful personalization, everything hinges on the database. It’s critical to keep your data clean and up to date. Here are some hilarious stories of what happens when you don’t. These true tales are taken from LinkedIn’s Direct Mail discussion group.


  • The California Department of Health sent a direct mailing to 50,000 residents who receive adult day care. The addresses were right, but the envelopes contained a gift for identity thieves. Recipients’ Social Security numbers were printed right on the envelopes!
  • A direct mail house did not properly de-dupe its client’s mailing list. When the mailing went out, one hapless recipient ended up with several hundred pieces of identical mail!
  • At one women's college, many alumni prefer to have their mailing names listed as “Mrs.,” such as “Mrs. John Smith.” During one campaign, the mail house dropped the titles in the NCOA process and ended up sending the mailing to many of the alumni’s husbands instead.
  • When the U.K.'s national airline was creating its passenger database, someone thought it would be funny to expand the passengers’ initials into military titles. So R. A. Smith became Rear Admiral Smith. The airline chairman received several letters from recipients requesting that they receive backdated pensions based on their elevated titles. It was funny until the data company had to hand search and correct every single title within 24 hours. All 50,000 of them.
  • During one holiday season, a purveyor of fine meats and other food specialty items dropped 20,000 catalogs with an 800 number to call for faster service. Unfortunately, the number was wrong. Recipients ended up calling a funeral home.

We hope you get a few laughs out these stories, but there is very serious reason for sharing them. Data handling isn’t funny business. Talk to us before your next mailing to make sure your data is in the best shape it can be. 


Comments

Got something to say? Join the discussion »
    Posted @ 11/4/2016 2:42 AM by say
    say's avatar

    In addition, the movement born Cal. 1315 movement is also equipped with a cartier replicas beryllium alloy balance wheel trim and gold square head screws, ensuring accuracy breitling Replica while also achieving efficient precisely adjusted. Summary: In the reinforced concrete of the city, many people have a omega replica yearning for deep sea, this submersible Bathyscaphe people feel like being the blue ocean. It has rolex replica the excellent quality of the Fifty Fathoms, on fashion, dynamic,breitling replica Pioneer different from the traditional fifty fathoms, suits, sports and leisure, submersible Bathyscaphe adapted to every young and challenging you. (Map / text watch House Zhangchun Xin)

    Posted @ 5/2/2017 6:19 AM by skitl

leave a reply

 [Quick Submit with Ctrl+Enter]

Remember my details
Notify me of followup comments via e-mail

  1. Re: Happy New Year 2015 from M3Toolbox Marketing for Nonprofits

    Italia Rolex Replica, Orologi Replica Italia,rolex/">Orologi Replica Rolex Rolex, Audemars Piguet, panerai...

    -- coco

  2. Re: Happy New Year 2015 from M3Toolbox Marketing for Nonprofits

    Italia Rolex Replica, Orologi Replica Italia,rolex/">Orologi Replica Rolex Rolex, Audemars Piguet, panerai...

    -- coco

  3. Re: Happy New Year 2015 from M3Toolbox Marketing for Nonprofits

    Italia Rolex Replica, Orologi Replica Italia,rolex/">Orologi Replica Rolex Rolex, Audemars Piguet, panerai...

    -- coco

  4. Re: Boost Your Mailing Results!

    la ropa con ventas anuales que superan camiseta manchester city 2017 los 80 mil millones de yuanes en...

    -- amer

  5. Re: WOW Your Donors Using These Five Keys to a Great Retail Shopping Experience

    Replicas de relojes de Lujo España, relojes de imitacion baratos. Buscar.replicas rolex Entradas recientes...

    -- replicas relojes

  6. Re: WOW Your Donors Using These Five Keys to a Great Retail Shopping Experience

    Replicas de relojes de Lujo España, relojes de imitacion baratos. Buscar.replicas rolex Entradas recientes...

    -- replicas relojes

  7. Re: Data Mining Demystified

    Después de conseguir esta réplica Audemars Piguet Royal Oak Offshore replicas breitling de una semana...

    -- legad

  8. Re: Data Mining Demystified

    Después de conseguir esta réplica Audemars Piguet Royal Oak Offshore replicas breitling de una semana...

    -- legad

  9. Re: Data Mining Demystified

    Después de conseguir esta réplica Audemars Piguet Royal Oak Offshore replicas breitling de una semana...

    -- legad

  10. Re: Data Mining Demystified

    Después de conseguir esta réplica Audemars Piguet Royal Oak Offshore replicas breitling de una semana...

    -- legad